With more and more marketing budgets weighing more heavily toward interactive media we will certainly see more campaigns like the Tolerate Mornings viral site by Proctor & Gamble's Folgers brand. We first smelled the aroma of this Folgers campaign via The New York Times article, "You're Supposed to Add Water to Your Folgers?" There is some entertainment value. I certainly spent some time in the area that lets you send wake up calls. A few people will be woken mighty early tomorrow morning. That was fun and I'd have to say that if there wasn't other things on my plate today that I'd be spending some more time on the site.
What can you do to take this a bit further and perhaps reach your consumer a little more personally?
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