Doritos X-13D

Name The Flavor!

When I first hear about this I thought that it was another lame attempt at something viral but I got into the site and found it to be a good time. Or a good waste of work time. Check it out. http://x13d.doritos.com/

WiskMom

Isn't that cute...

Now mom's can take some time while their kids aren't playing around on Kellogg's sites and waste some time of their own. I'm sure the next thing that an group with too much time on their hands will say is that brands are making adults unhealthy.

But on the positive side at least this brand develops a great relationship with their mostly female audience. Which stats indicate females do mostly online vs. males making new contact when either interact with others online. Way to go Unilever. Check out wiskmom.com

Want2BSquare with Toyota

Well, do ya? then check out this little thing that I'm too tired to comment on. Lets all thank somebody for doing something creative today. I know all I did what buy a half million in media. Check out Want2BSquare.com

Tolerate Mornings by Folgers

With more and more marketing budgets weighing more heavily toward interactive media we will certainly see more campaigns like the Tolerate Mornings viral site by Proctor & Gamble's Folgers brand. We first smelled the aroma of this Folgers campaign via The New York Times article, "You're Supposed to Add Water to Your Folgers?"

There is some entertainment value. I certainly spent some time in the area that lets you send wake up calls. A few people will be woken mighty early tomorrow morning. That was fun and I'd have to say that if there wasn't other things on my plate today that I'd be spending some more time on the site.

What can you do to take this a bit further and perhaps reach your consumer a little more personally?