Doritos X-13D

Name The Flavor!

When I first hear about this I thought that it was another lame attempt at something viral but I got into the site and found it to be a good time. Or a good waste of work time. Check it out. http://x13d.doritos.com/

WiskMom

Isn't that cute...

Now mom's can take some time while their kids aren't playing around on Kellogg's sites and waste some time of their own. I'm sure the next thing that an group with too much time on their hands will say is that brands are making adults unhealthy.

But on the positive side at least this brand develops a great relationship with their mostly female audience. Which stats indicate females do mostly online vs. males making new contact when either interact with others online. Way to go Unilever. Check out wiskmom.com

BookVideos.tv

Simon & Schuster has launched BookVideos.tv to show the story behind the story. This is somewhat of an interesting idea for a medium of entertainment and communication that is losing out to the web and perhaps being replaced for it except for that perieod during take off and landing in which you have to turn off all electrical equipment. What do you do for those 15 mintues? Yes its time to pick up a book or other print that takes care of our ADDesque behavior and pace. So perhaps while you are supposed to be doing work or at home playing sick on a rainy day you will take a look at this site and discover what you will be doing during the time that you are technology deprived.

I would hope that they would take this effort a bit further into "web 2.0." Try to interact with your visitors get them coming back for more than just seeing the latest video post. This site has so much potential.